Well I have been asked and asked about what these extra Links on Google are and HOW does one get them.
I have no clue !! Honest !!
They have shown up I believe already over a year ago. There is no way to purchase them. They only show up on Links which are at postion #1 for a certain keyword, but not for all position #1 that exist. There are even ones which show up for a keyword-combo (two words being searched).
Google only has a little wishy washy answer … which translated yould mena something like „we are doing it automated on our own but not telling you how so that you can’t go selling it as SEO or anything like that and other engines can’t copy, but yes, the exist.“
The reality of what Google says can be found in the Google Blog or in the help section on Google:
Some examples would be … hmmmm … if you are using google.de, try „fressnapf“ if you are using google.com try „raindance“ or try „body shop“.
Google says that it is dependent on your website strukture … well, now that is data everyone can work with. Well, not really. But it does tell us that the algorithm is still in the beginning stages and that the easiest is probably to call your folder what the subject ist and to call your links that go there the same and make sure that they are all listed near the top of your index page.
All you need now is a keyword or keyword-combo which will throw your site up on Google on position #1.
Easy isn’t it.
Well I hope this article doesn’t just show my frustration but also gets you some info.